
Happy Birthday Lithuania!
Story in MP3
No,
it is not Oktoberfest, even though this beerhall is as big and as
festive as the suds and sausage emporiums of Munich. I am at CEBIT,
the yearly monster expo of technology in Hanover, Germany. It is so
big, it is like a city, with grocery store, pharmacy and quite a lively
beerhall catering to people from all over. The rowdyness awards are
shared by the Taiwanese, the Russians and the Lithuanians who stood on
a table and sang Happy Birthday to themselves.
I guess at least 1000 people packed into this frothy barn.
For
pie-eyed thrills, however, expos of any kind are not what they used to
be. Imagine parking your horse and buggy under a buzzing arc light
powered by a mystery force called electricity at the 1897 Chicago
World's Fair. You could sniff the potential and the danger in the
ozone.
In comparison, the new pink mini-IPOD doesn't quite cut it.
Even
the pavilions of the World Expo 2000, held on these grounds, have gone
from fantastical to phantasmal, abandoned to rust and sprouting weeds,
testaments to a future that overtook itself like the rubbery cartoon
roadster in Roger Rabbit.
If
there was anything world-altering to be seen at CEBIT I didn't see it,
but there were so many incremental advances among the more than 6,200
displays, my brain felt as stretched as an overstuffed bratwurst. If
there was anything breakthrough, it was the composition of this crowd,
almost as many Asians as Germans and more than twice the Taiwanese and
Chinese companies of those from North America. Yes, there is a message
here. Some of the pavilions looked like Asian street markets, filled
with digital doodads rather than stacks of shoes and brassieres.

Sanyo Camcorder, Digicam - IBM MP3 Jewelry
A couple of things struck me:
Silicon chips are quickly replacing mechanical parts:
Pocket
camcorders from companies like Sanyo are moving away from tape to the
same sort of memory chips used in digital still cameras. One we saw
offered TV-quality video, multi-megapixel stills and recording and
playback of audio including your MP3s, all in a case about the size of
a pack of cigarettes. Remember cigarettes? Traveling in Germany you
would quickly be reacquainted with the deadly fag. Panasonic displayed
a mockup of a high definition camera the size of a sprinkler head. HDTV
is huge. JVC and Sony already make pro-sumer (short for not-quite
professional) HDTV camcorders. In three or four years, HDTV home movie
making will be affordable for all. Pores and zits will be big as pie
tins on monster screens.
All of
these features, in fact, may someday be incorporated in cellphones, and
they are changing the world. An editorial in the Economist a couple of
weeks ago says that the digital divide will be crossed by the use of
cellphones rather than computers as they will empower illiterate
non-typists. (I know many illiterate typists, and they are already far
too empowered). With new advanced 3G wireless systems, slow to come to
the US but hot in Europe and Asia, video is becoming crystal clear. I
watched a bit of a baseball game on a cellphone (in Japanese) and it
looked quite good, stats, steroid-bulked hulks and all.
Computer
chips will be in almost everything, it is inevitable. Wal-Mart is using
the dreaded the RFID wafers, the bane of privacy advocates, to track
inventory, they will be in our passports and once they are adopted in
the retail trade, in our food and our knickers. Unless there is a way
to stop them, our shoes will talk to our belts, summoning up the notion
of a digital catfight between Ann Taylor and Anne Klein II. RSA
Security demonstrated a prototype of something it called an RFID
Blocker Tag. It can be placed over an RFID tag on a product to block it
from being read. That is, if you can find the damn thing. You may need
a Monty Python suit of armor to hide yourself from the prying eyes of
cops, insurance companies, terrorists, porno fighters and providers and
other zealots and salesmen on a mission.
Spookiness
aside, some of the fun about CEBIT was the sheer variety of stuff, much
of it non-electronic. The International Design Forum Product design
awards, called by its founders, The Design Oscars, had a fascinating
pavilion displaying everything from fashion-statement mp3 players to
showerheads. Although the Sonys and Brauns were represented, the top
money prizes went to design students for a breast pump, a grave stone,
a suite of household articles and a one-handed electric sander.
If
you are passing through Northern Germany next March, and you are of the
technical persuasion, CEBIT offers more tech with more variety than
anyone could wish for, a godhead for gearheads. It is open to the
public on the weekend it could be an interesting train stop between
Amsterdam and Berlin or Hamburg. But you really should get back on the
train and not try to hang around unless you want to sleep on a park
bench. Organizers say more than 400 thousand people showed up so there
is really no place to stay, in fact some people come all the way from
Berlin for the day. But, they think it is worth it. I would agree.
Prost.
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